Vision Statement - A thriving, vibrant, sustainable and successful tourism industry.
 
Mission Statement - To grow the tourism industry for the Northwest Territories in order to support a strong and sustainable economy.
 
Goal - To increase visitors and visitor spending in the NWT.

Northwest Territories Tourism (NWTT) was established in 1996 as a non-profit industry association and is registered under the NWT Societies Act. 

NWTT serves close to 200 members whose businesses involve the tourism industry both as tourism industry advocate and as the Destination Marketing Organization (DMO) for the Northwest Territories through contribution funding agreements with the Government of the Northwest Territories.

NWTT enhances the GNWT’s marketing funding by working with other public and private sector partners, actively promoting all regions and sectors nationally and internationally with the goal of driving business to local tourism suppliers and supporting economic growth.