NWT Tourism and Outcrop Communications - An Award Winning Combination

Nov 20, 2020

NWT Tourism is delighted to share positive news regarding national recognition for the work done by the combined NWT Tourism and Outcrop Communications teams who work hard together for this industry every day. The work recognized was specifically the Integrated Marketing Campaign that ran under the theme of “Something Here Will Change You” from November 2019 – March 2020. The campaign focused on offering people a VR experience to the NWT and featured 360 videos, a VR Car experience, an immersive experience at consumer shows, influencer visits, and paid and earned media. The campaign broke the established marketing metrics in terms of measurement and far exceeded expectations.This month the campaign received marketing awards as follows:Corporate Content AwardsNWT Tourism won a host of awards from this organization, including three golds, one bronze, and the Grand Prix Award. From the judges: Spectacular Northwest Territories hit every mark. It implemented a content campaign that was integrated, exciting, beautiful, memorable and emotionally impactful. It addressed the media, potential tourists and members of the travel trade alike. It was a stunning use of content to achieve a repositioning of Canada’s Northwest Territories. Judges have consistently been impressed by this comprehensive campaign, praising its stunning imagery, effective video and VR content and strategic communications. “This is a great multichannel approach,” said one judge, lauding the emotional brand connection and the clear expression of the campaign’s theme throughout its content. Another added, “It made me want to visit!” Spectacular Northwest Territories’ excellent use of content to achieve brand awareness and change perceptions make it a worthy recipient of the ‘Grand Prix’ award.Canadian Marketing Association AwardsThe NWT Tourism Integrated marketing campaign won Silver in the category of Brand Building.To see the more information about these awards, you can find the full communication here.