NWT Tourism offers a Digital Training Bootcamp to NWTT members

New spots added!

Set your business up for a quick comeback when borders reopen.

Find out how to engage new customers online and expand your reach in current markets.

Learn to make your Facebook, Instagram, and other social media accounts work for you.

The industry-leading digital marketing experts at advertience and Outcrop will show you everything you need to know about digital marketing during comprehensive one-on-one Digital Training Bootcamps this winter. Best of all, this training is being offered free of charge to members through a sponsorship from the Government of the Northwest Territories - Department of ITI to NWT Tourism. 15 new spots have been added to run from February 18, 2021 - March 31, 2021. The operators who have taken this so far have raved about the training!

What will you learn?
Advertience, a leader in Canadian digital marketing, will conduct an in-depth audit of your digital presence, which includes your website, social media platforms, paid advertising and more. Using this audit as a foundation, advertience will create a customized training program that will demonstrate the importance of digital marketing and how all of your channels can work together to drive engagement and bookings.

At the end of your digital training, you will know the role each digital channel plays in an effective marketing campaign. You will learn how to measure engagement and understand where to focus your attention to maximize conversions. This Digital Training Bootcamp will also give you Search Engine Optimization tips you can use to ensure your posts and website perform better in search.
Who Is Eligible to Participate?
The application-based program is free for all participants. To be eligible for the program you must:     
  • Be a NWT-based tourism business, whose product or service is regularly available for purchase (or will be, once borders reopen)
  • Be a member of NWT Tourism
  • Have an active business website;
  • Demonstrate, through the application form, a minimum level of digital marketing experience
What do you need to sign up?
  • Website
  • Social media accounts (Facebook and/or Instagram and/or Twitter, etc.)
  • Google Analytics account (if available)


Training Registration

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