Northwest Territories Tourism (NWTT) is a non-profit organization, established in 1996. NWTT serves close to 200 members whose businesses are directly or indirectly involved in the tourism industry. The association has dual responsibilities. NWT Tourism undertakes all the destination marketing activities for the Northwest Territories with funding from the Government of the Northwest Territories, and actively promotes all sectors of tourism for the Northwest Territories in both domestic and international markets. NWT Tourism also advocates on behalf of NWT tourism businesses and works to advance measures that help the industry grow.