The Tourism Industry Association of Canada (TIAC) has launched a broad, industry-developed, detailed recovery campaign that seeks sector-specific government support to ensure Canada has a tourism industry post-pandemic. Tourism Matters and Canada cannot afford to lose the tourism industry. Members of NWT Tourism are being asked to support the recovery plan recommendations including the timeframes, by sending a letter to the Member of Parliament through the TIAC website. The first and immediate need in the recovery document is a consultative approach with the tourism industry to create an integrated set of reopening guidelines and protocols with the provinces and territories to build confidence for workers and consumers. In the Northwest Territories, this need is critical. To see the full newsletter and to access the links including one to the full recovery program, please click here.