The third wave of research, conducted by research firm Leger, will be gathering feedback from residents about tourism through telephone interviews and an online survey. We launched the first wave on October 1st, and the second wave in February. The third wave is starting today, and will be finished on May 25. After this wave of the survey, the research will consist of one more wave of outreach to residents.
The research will help enhance understanding of NWT residents’ thoughts and perceptions towards tourism as the pandemic continues to affect all of us. In addition, the research will gauge how receptive residents are to receiving visitors from different areas. Information and insights gathered will be used to support the industry and guide NWT Tourism’s marketing through the phases of response, recovery and the return to resilience for the industry.
To obtain the link to the online survey and the rest of the member communication, please click here.